Post-Event Analysis

After your event ends, take time to analyze what worked and what can be improved. FairUp provides the data you need.

Key metrics to review

Attendance

• Registration vs. attendance rate — what % of registrants actually showed up?
• Peak arrival time — when did most people arrive?
• Drop-off points — did people leave early?

Revenue

• Total revenue vs. target — did you hit your goal?
• Revenue by ticket type — which tickets sold best?
• Average ticket price — useful for pricing future events

Exhibitor performance

• Exhibitor satisfaction (consider a survey)
• Job listings — how many were posted?
• Profile completion rate

Attendee satisfaction

• Post-event survey results
• Job Board engagement
• Candidate Pool participation

Running a post-event survey

Send a survey within 48 hours while memories are fresh. Create a survey using Google Forms, Typeform, or SurveyMonkey and include a link in your post-event email.

Questions to ask attendees

• How would you rate this event? (1-5)
• Did you find relevant opportunities?
• Which exhibitors were most valuable?
• What could we improve?

Questions to ask exhibitors

• How many quality conversations did you have?
• Did you collect relevant candidate contacts?
• Would you exhibit again?
• What could be improved?

Lessons learned

Document insights for your next event — what worked and what to improve across registration, check-in, exhibitors, and content.